Marketing Essentials: What Your Brand Needs to Know

10/3/2024

Your marketing tactics let your customers know who your business is. Lack of quality marketing can lead to a reduction in sales – and potentially a critical loss of business. To prevent this, you need to fully take advantage of all your marketing opportunities. While most people have heard of online marketing and events like tradeshows, few consider how important signage is. 

What are the benefits to including signs in your marketing efforts?

Increases Brand Familiarity 

If someone constantly drives past your business, and you have a catchy sign, it will build brand awareness and help promote your organization. Many customers will visit a business simply because of a good sign. Signage should be consistent across all channels to build loyalty. 

Creates Brand Character 

Well-done signs portray your company’s identity, as well as the type of attitude or atmosphere you’re trying to promote. For example, a plant shop could add natural elements to their brand signs to distinguish it from surrounding storefronts. But you don’t want to randomly add different types of fonts or images. Instead, it needs to reflect your brand voice and tone. So, it’s important to work with a designer to get the right look and feel. 

Helps Reach Your Target Audience

The goal of a sign is to break through the congestion of so many other businesses to reach your target audience – and they can be very effective at this. Having the right messaging and feel can increase the chances of turning a viewer into a customer. However, you’ll likely want to work with professionals to achieve this. 

Cost-Effective Option 

A decent outdoor sign can often do more than running a hundred ads online or handing out business cards. Plus, you only need to build signs once! You can create different ones for various events like farmer’s markets or tradeshows, and they’re often reusable. Plus, an outdoor sign should last for a long time – no need to upgrade them on a yearly basis. 
 

Edge Over Competition 

If someone is walking around, they’re more than likely to enter the business with the nicer sign over one that looks old or falling apart. Quality signs can make your business extremely attractive to customers. 

Need Help Designing Your Signs?

Signs Now takes the guesswork out of creating a good sign. Talk to one of our team members today.  

Back