10 Storefront Sign Ideas To Help Your Business Stand Out

6/28/2023

Looking for new storefront sign ideas to freshen up your business? The experts at Signs Now Waterford know the importance of attracting prospective customers to your store.

Some of the most effective (and cool) types of storefront signs are 3D signs, window graphics and pylon signs coupled with temporary solutions like A-frame signs and outdoor banners. 

Here are some storefront sign ideas that will leave a positive impression and excite customers:

1. Use A-frames to drive foot traffic and supplement permanent signage

Many businesses purchase A-frame store signs to attract customers walking by their store. Typically, a business will use this type of retail signage idea to advertise one of its promotions or its most popular products and services. One common type that businesses use is an A-frame marker board, which allows business owners to easily handwrite and erase their message using dry-erase or wet-erase markers.

2. Use window graphics to promote your mobile app, social media page and more

Connecting customers with your company's mobile application or social media pages is key to building customer loyalty and keeping your business top of mind in your customers' lives. The storefront is a great place to advertise these points of connection, whether through window graphics or a storefront sign.

3. Communicate the affordable price of your product or service

Is the price of your product or service lower than your competitors' price? Communicating the compelling price of your product or service may help you attract new customers. In addition, it shows prospective customers that your business values affordability.

4. Advertise sales, events, business hours and more

Storefront windows provide ample space to let customers know that you're open late at night (or early in the morning). These are also a popular choice for promoting sales, events, reward programs and other specials. Window graphics do not require regular maintenance, and unlike hand-painted windows, vinyl window decals can be removed easily. Common types of window storefront materials include etched glass vinyl, perforated vinyl, and opaque vinyl.

5. Use color contrast to grab attention

Using contrasting colors in your storefront sign is an effective way to communicate an important message about your business. In the picture above, notice that the word "Leader" is darkened among grey letters. Businesses can also use color contrast to emphasize quick customer service, affordability or company history.

6. Express your brand’s creativity through an attractive logo

Customers love companies that express a strong brand image through a creative logo. What better way to promote your company's logo than through a storefront sign? An attractive logo provides a unique, memorable symbol to customers of your business's style.

Stuck on ideas? See our Bring Your Logo To Life Infographic for some inspiration.

7. Use 3D channel letters to promote your company's name, products or services

Using 3D metal or plastic channel letters for your business's name will help you stand out visually with prospective customers. 3D lettering can effectively communicate the elegance and style of your brand to passersby, while also catching their eye.

8. Use illumination to brighten up your brand

Nothing sticks out to customers more at night than a tasteful illuminated sign. If your business operates during the nighttime, illumination is a necessary characteristic of your business's storefront signage.

9. Install or upgrade a monument sign

Commonly used as welcoming signs for apartment complexes, shopping centers, and industrial parks, custom monument signs improve the value of your business's property and also provide the first impression of your business. A carefully planned, crafted, and installed monument sign delivers a powerful message to customers that won't be forgotten.

If you already have a monument sign, it can also be upgraded to reflect your company’s brand more closely.

10. Take advantage of all your available signage space

Is your business using all of its potential signage space? If it's not, that's a missed opportunity. As seen in the example above, installing a logo on both sides of your building can help drive increased traffic to your store.

Get Customized Storefront Sign Ideas for Your Business

From consultation and sign design to installation, Signs Now Waterford can guide your business through every step of its sign project. Our licensed and insured professionals create customized signs that bring your brand to life.

To get more storefront sign ideas and to learn how we can help your business with its sign project, contact us for a free quote by calling (248) 623-4966.

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